Flower Delivery Brent – Privacy Policy

Our Commitment to Your Privacy

At Flower Delivery Brent, safeguarding your privacy and personal data is of the utmost importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR). Our policy applies to all customers who place Flower Delivery Brent orders from Brent and surrounding districts.

What Personal Data We Collect

We collect personal data necessary to process and fulfill your orders, communicate with you, and improve our services. This data typically includes:

• Name
• Billing address
• Delivery address (recipient)
• Contact details (such as telephone number)
• Order details (including messages, specific requests)
• Payment details (note: we do not store full card numbers or CVV codes; all payments are securely handled by third-party payment processors)
• Email correspondence or contact form messages
• IP address and browser details (collected via website analytics tools)

We do not seek to collect sensitive personal data (such as health information) unless explicitly provided by you for the processing of your order (for example, specifying allergy information for bouquet contents).

Lawful Basis for Processing Your Data

Flower Delivery Brent processes your personal data on one or more of the following lawful bases as set out in the UK GDPR:

• Contractual necessity: To fulfil our contract with you when you place an order.
• Legitimate interests: For administrative and operational purposes, including order management, customer support, and service improvement, provided these interests are not outweighed by your rights and interests.
• Legal obligation: To comply with UK laws regarding accounting, tax, and record keeping.
• Consent: Where you have given explicit consent (for example, to receive promotional communications).

Retention Period for Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typically, order and payment-related information is stored for up to six years in accordance with statutory obligations. Personal data used purely for marketing (where you have given consent) will be retained until you withdraw consent or opt out.

We periodically review data held and securely delete information that is no longer required.

How and Why Your Data Is Processed

Your data is processed for:

• Processing and delivering flower orders
• Communicating order status, order confirmation, delivery updates, and notices relating to your purchase
• Responding to customer service enquiries
• Complying with tax and legal requirements
• Improving our offerings and understanding customer preferences (using anonymised or aggregate data where possible)
• Marketing, where you have opted in to receive updates, offers, or newsletters

Use of Data Processors and Third Parties

To provide the Flower Delivery Brent service, we sometimes share your personal data with trusted third-party service providers (data processors). These include:

• Payment gateways (to process secure payments)
• Delivery or courier services (for the fulfilment of your flower order)
• IT and software support (hosting providers, email services, cloud storage, and analytics)

All processors act on our instructions and are bound by contracts requiring them to protect your data under strict data protection regulations. Data is not transferred outside the UK or European Economic Area unless adequate safeguards are in place.

We do not sell or rent your data to other companies or organisations.

Your Rights under GDPR

As a customer of Flower Delivery Brent, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to erasure: You can request deletion of your data where there is no legal basis for retention.
• Right to restrict processing: You may request we limit use of your data in certain scenarios.
• Right to data portability: You can request transfer of your data to another organisation.
• Right to object: You can object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: If we rely on consent to process your data, you can withdraw this at any time.

If you wish to exercise any of these rights, please contact us using the details provided on our website. We will honour your request in line with legal obligations and respond within one month.

Security of Your Personal Data

We take data protection seriously and use a range of technical and organisational measures to secure your personal data against unauthorised access, loss, or alteration. These measures include secure servers, encryption, access controls, and regular staff training on data protection best practices.

In the unlikely event of any data breach affecting your personal information, we will notify you and the relevant authorities according to our legal obligations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our processes or in relevant laws. Any updates will be made available on our website and will apply from the date posted. We encourage you to review this Policy regularly.

Who This Policy Applies To

This Privacy Policy applies to all individuals placing Flower Delivery Brent orders in Brent and the surrounding districts, whether ordering online, by phone, or in person. By placing an order or interacting with us, you acknowledge and accept the terms of this Policy.

Contacting Flower Delivery Brent

If you have questions, concerns, or wish to exercise your rights regarding your data, please use the contact details provided on our website. We are committed to addressing your enquiry promptly and transparently regarding your privacy and data security.